A01

Creative Brief

Q2 SMB Founder Ad Push

Meta · Friday, May 15, 2026

Overview

Client
MarketerHire
Channel
Meta
Format
Paid Social — Static · 1:1, 1080×1080 (primary) · 4:5, 1080×1350 (feed)
Objective
Conversion
Round 1 Due
Friday, May 15, 2026
Ad Set
Conversion campaign · SMB Founders 1–50 employees · US · Lookalike on signed-deal LTV (1%)
Angle
Founder-to-founder. Lead with the 48-hour matching speed. Match is free for 7 days, no commitment. Make the speed the hero; the product is the supporting visual.

Goal

Drive trial starts from SMB founders who burned out on in-house marketing hires. Lead with the speed advantage and the no-commitment trial.

Target Audience

SMB founders, 1–50 employees, who've tried hiring a marketer in-house and burned out on the process. Active on LinkedIn and in startup Slack/Discord communities.

Copy

Headline
Your first marketer match. Free for 7 days.
Supporting Copy
Stop hiring marketers who don't ship. We'll match you to a vetted senior marketer in 48 hours. If they're not a fit, walk away — no contract, no charge.
CTA
See your match · marketerhire.com/get-started

Visual Direction

Background

White (#FFFFFF) or light gray (#F8FAFC). Clean, professional, no gradients.

Product

Marketer headshot or 'Match in 48 hours' visual — supporting role. Pink (#FF52E5) accent on a single phrase or stat.

Layout

Headline large and dominant (60-70% of the canvas). CTA button bottom-right or center. Logo top-left at 24px height.

Variations · 5 concepts

V01

Speed-led

Headline
Matched with a senior marketer in 48 hours.
Supporting
Free for 7 days. No contract.
Visual notes
Bold headline center. '48 hours' in #FF52E5. Subtle clock or arrow motif.
V02

Trial-led

Headline
Your first marketer match. Free for 7 days.
Supporting
If they're not a fit, walk away. No charge.
Visual notes
Headline left-aligned. Marketer headshot right side. Pink underline on 'Free for 7 days'.
V03

Founder-pain hook

Headline
Stop hiring marketers who don't ship.
Supporting
Pre-vetted senior marketers, matched in 48 hours.
Visual notes
Stark white bg. All-caps eyebrow ('FOR FOUNDERS'). Body in dark slate. CTA pink.
V04

Stats-first

Headline
95% trial-to-hire. 6,000+ companies. Zero retainers.
Supporting
Match in 48 hours. Free 7-day trial.
Visual notes
Three stat tiles in a row. Numbers in #FF52E5, labels in slate. CTA below.
V05

Founder voice

Headline
"Hired our growth marketer in 3 days. They paid for themselves in 30."
Supporting
— SMB founder, 18-person team. Match in 48 hours, free 7-day trial.
Visual notes
Photo of founder + quote callout. Pink accent on '3 days'. Logo lockup bottom-left.

References

Assets / Links
E01

Creative Brief

Trial Welcome Email

HubSpot · Friday, May 8, 2026

Overview

Client
MarketerHire
Channel
HubSpot
Format
Email — Single Promo · 600px max width, mobile-first responsive
Objective
Activation
Round 1 Due
Friday, May 8, 2026
CTA Destination
marketerhire.com/match-call
Email Type
Promo

Goal

Warm seasonal opener for new trial starters. Get them to book the match call before the 7-day window closes. Founder-to-founder tone — not a hard sell.

Target Audience

Founders who started a 7-day free trial in the last 24h. Haven't booked the match call yet. (HubSpot list 32550 — Trial Started, Match Call Not Booked)

Subject Lines

A
Your 7-day clock just started
B
Two-three marketers ready for your match call
↵
Book your match call before the trial window closes.

Copy

Headline
Your match team is ready.
Body
You've got 7 days to find a marketer who actually ships. We've already shortlisted 2-3 senior candidates based on your intake. Book the match call — they'll walk you through their last 90 days of work and you'll know within 30 minutes if there's a fit. If nobody clicks, walk away. No charge.
CTA
Book my match call

Visual Direction

Hero

No hero image. Plain text-first email. Logo lockup top, single-column body, prominent CTA button.

Layout

1-column. 600px max. Logo at top (200px wide). Headline → 2 short paragraphs → CTA button → P.S. line. No product images.

Color

White background. Headline in slate-900. Body in slate-700. CTA button in #FF52E5 with white text. Single accent line above CTA in #FCDE3D (3px).

References

CTA Destination
marketerhire.com/match-call
Assets / Links
L01

Creative Brief

SMB Founder Landing Page

marketerhire.com · Friday, May 1, 2026

Overview

Client
MarketerHire
Channel
marketerhire.com
Format
Landing Page — Long Scroll · Responsive — desktop 1280px max, mobile-first
Objective
Lead
Round 1 Due
Friday, May 1, 2026
Page Goal
Lead
Key Sections
Hero (headline + match-time stat) → Problem (in-house hire burnout) → How it works (3 steps) → Proof (3 founder quotes + logo bar) → FAQ (4 questions) → Final CTA

Goal

Catch SMB founder traffic from the Q2 Meta ads. Make the case in one scroll. The conversion event is the form fill, not a paid signup.

Target Audience

SMB founders arriving from Meta ads. Skeptical of agencies, burned by past hires. First-time visitors with high intent.

Copy

Headline
Senior marketers, matched in 48 hours.
Supporting Copy
Pre-vetted. Month-to-month. No retainers, no recruiters. If your first match isn't right, we'll re-match — free.
CTA
See my match

Visual Direction

Hero

Above-fold: headline + supporting + CTA + 'Trusted by 6,000+' bar with 5 logos. No hero image; let copy and proof do the work.

Layout

Single-column on mobile, 2-column for proof and how-it-works on desktop. Generous whitespace. Sticky nav with single CTA button.

Color

Light theme. White bg. Headlines in slate-900. CTA buttons in #FF52E5 with white text. Yellow (#FCDE3D) accent for trust badges only.

References